I had it hammered into my head for the last two or three months or so: be niche. Do one thing and one thing only. Be THE authority on that one little thing that you do, and you will not regret it.
And I would totally agree and would sniff at people who said they were doing “corporate, product, wedding, portrait and landscape photography” because they were totally missing the point, weren’t they?
And yet what did I do myself? I did exactly what they did, maybe on a slightly smaller scale.
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